Virtuous Circle Designs
Creating
Products & Services
with a Mission
Let's make the world a better place.
A Virtuous Circle is a positive feedback loop whereby one desirable effect leads to another, which further promotes the first effect, maximizing the benefits to a system.
We DESIGN FOR GOOD
Sustainability efforts can drive growth for business by creating products and business operations that provide tangible positive returns to people, planet and place. Customers are seeking authentic brands they can trust, that are tackling issues they care about, in ways that are genuinely good for the environment. Truly sustainable product design is challenging and doesn’t happen by accident. It requires a comprehensive approach.
Virtuous Circle Designs applies a balanced life cycle thinking and a regenerative approach to product design and manufacturing that can enable products and business processes to create POSITIVE EXTERNALITIES, offering visible demonstrations of business as a force for good. This sets into motion a positive feedback loop that allows business to DO WELL while DOING GOOD – a VIRTUOUS CIRCLE.
Maximizing Positive Returns
Our mission is to create products that demonstrate good stewardship and generate positive returns for people, planet and place, ultimately showing that growth for business' intent on doing good IS possible.
Positives for People
Purpose-driven products. We conduct Customer Insights research to learn what sustainable design features are most desirable within specific product categories. This information helps us design with purpose and address social challenges in meaningful ways.
Positives for Planet
Reaching beyond sustainable. We use a product Life Cycle Approach to determine what design choice options would have the highest positive environmental returns and look for ways to implement zero waste, circular and regenerative business processes that can provide additional benefits to neighboring ecosystems and wildlife.
Positives for Place
Doing good while producing goods. We use Systems Modeling to explore opportunities to solve local challenges through business processes intentionally designed to meet a dual purpose, creating tangible value for the community while also sourcing/manufacturing/distributing goods.