Your sustainability efforts can drive growth for your business by creating products and business operations that provide tangible positive returns to people, planet and place.  In the world today, there are a lot of companies making noise about their sustainability efforts and “green” products rather than doing the work to make sure they are providing true value. Customers are seeking authentic brands they can trust, that are tackling issues they care about, in ways that are genuinely good for the environment. Truly sustainable product design is challenging and doesn’t happen by accident. It requires a comprehensive, life cycle thinking approach that balances environmental, social, and economic factors.

Virtuous Circle Designs applies a balanced life cycle thinking approach to sustainable design, but adds an additional dimension, Insights Research.  It is this additional dimension that allows us to prioritize sustainable design options to ensure they resonate with customers and provide true value.  It also allows us to uncover unique problem/solution opportunities that can enable products and business processes to create POSITIVE EXTERNALITIES in the community – offering visible demonstrations of business as a force for good. This sets into motion a positive feedback loop that allows business to DO WELL while DOING GOOD – a VIRTUOUS CIRCLE.